Velocity

Game description

Velocity is a 2D platformer game, where the user plays Hank, an alien that decides to take over the Milky Way. Each level represents a different planet, in which you have to collect coins and get to the end to conquer the planet. The space theme was chosen so the player will feel disconnected from normal life for a while. So he can wind down after a long day and doesn’t have to be reminded of anything.

The way the game is connected to the FitBit and motivates the user to play more is the use of the FitFuel in game. The amount of steps you make a day are registered by the FitBit and then transferred to in game currency: FitFuel. You need this FitFuel to change the gravity in each level of both Hank and objects that are in his way. For example, a big rock is in the way of Hank, by clicking it it, the gravity will change and the rock will move allowing Hank to pass it. The longer you change its gravity, the more FitFuel it costs. Hank’s gravity also needs to be changed, to make him jump from platform to platform.

Each level does not have a long playtime, so it remains a casual game that can be played quickly on breaks or on the couch at home while watching tv.

Goal of the game

The client wanted us to make a web app, suitable for mobile devices and pc, which would encourage the user of his FitBit (pedometer) to exercise more. We decided to focus ourselves on the working group of this target audience, specifically the ones with an office job that are sitting down most of the day. We wanted to create a game that would pull the player out of his usual routine for a little bit. Something he could quickly play in his breaks or in the bus to work. It had to be positively addictive, like certain Facebook games are for example.

So we created Hank, a cute little alien that is fed up with his own job and goes off to conquer the Milky Way. The space theme was chosen so the player will feel disconnected from normal life for a while. So he can wind down after a long day and won’t be reminded of anything.

The game is a casual game, and its goal is not to be constantly played. We made short levels that will make the player want to play more and more. Because it is so addictive, fun and quick to play it will make the user want to take the stairs at work for example, as it will enable him to play the next level.